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How SPF Will Protect Your Brand Integrity

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SPF is a mechanism to help receiving mail servers verify the authenticity of a domain. This information is published in DNS records for the domain. Originally, SPF was known as Sender Permitted Formula (SMTP+SPF), but it was changed to Sender Policy Framework in 2002. (“How SPF Will Protect Your Brand Integrity – What is SPF …”) It is an important security measure in email. Despite its shortcomings, SPF is still an essential part of email security.
This article explains how you can create an SPF record to protect your brand and domain integrity.

The SPF detects email spoofing, or the use of a forged sender address, which is intended to trick people into opening emails. It also helps to avoid your emails being caught in the spam trap and potentially never being seen by their intended recipient.

Avoiding the Spam Folder

With SPF, organizations can avoid spam and email spoofing. By publishing an SPF record in the DNS, participating mail servers can ensure that their messages are delivered legitimately. SPF prevents spammers deceptively forging email addresses. It also allows email recipients to verify the origin of an email message. This method of email authentication has many benefits. SPF is an effective way to prevent unwanted and spam emails from reaching your inbox.

SPF is a technical standard for email authentication

The method allows email servers to publish a list of approved senders, which helps to prevent spam and phishing messages. Furthermore, SPF can also prevent malicious actors from using your domain by registering the Sender policy Framework. This is important to ensure the authenticity of an email.

SPF is an inexpensive anti-spam measure that can be applied to any domain.
The framework checks whether the email was sent by an authorized email server and rejects messages with an invalid email address.

SPF Use and Integration

SPF is usually integrated within a domain’s DNS records, giving exclusive access to legitimate senders.
It is not enabled by default, but its implementation is crucial to ensure compliance with DMARC.
It should be configured before setting up any Email Whitelist because SPF blocks non-compliant emails before they reach the allow list.

SPF is critical to email integrity

SPF is a crucial step in reputation management and can help protect your email from being flagged as spam. It is a widely adopted validation standard by the email industry. If you are sending emails via the internet, you should implement SPF on your domain.
Even when using Gmail, gSuite, or Google Workspace, SPF is not configured automatically and certainly does need to be set up before sending too many emails to customers.

If you do not know about SPF, DKIM or DMARC, then we suggest you get in touch and let Fairlady Law protect your domain and brand integrity.



  1. john March 26, 2014
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    • Coen Jacobs March 26, 2014
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